COMMERCIAL

Dyson: Morning Routine

MTH Studio showcased Dyson’s technology as part of the rhythm of everyday life, not a list of chores, in a 30-second spec spot. The result is a spot where the products feel effortless and everyday technology feels like something that moves with you.

Project Highlights

• Director Michaela Ternasky-Holland choreographed and performed the dance choreography as a template for the movement direction in the spot.

• Spec commercial co-created with WAVE, a Mirada and A/V Squad Company