Dyson: Morning Routine

Creator
Written By Michaela Ternasky-Holland

About the Spot

A spec spot for Dyson that follows one woman through a morning at home. Each Dyson product comes into her routine as part of the choreography rather than as a chore.

I directed the spot and danced the movement direction myself, so the performance flows from one room to the next like a single piece of choreography. The commercial showcases Dyson’s elevated technology as something that moves with you.

Team
Writer, Director, and Dancer: Michaela Ternasky-Holland
Animator + Editor: Arthur Machado
Score Composer + Sound Designer: Cassidy Swanson

Tools Used: Nano Banana, Kling, Seedance, Adobe After Effects, Adobe Photoshop, Adobe Premiere Pro, Cubase

The Process

Role: Writer, Director, Movement Artist, and Producer

Michaela Ternasky-Holland

I am not a color palette. I do not separate my interests into little compartments. I am a seamless blend of pigments and hues. My mission, to positively touch people's lives, bleeds into my love for the stage, which in turns, swirls with my strong work ethic. The product, is my expression on paper. A famous person may have said once that to write is to create a thought and idea and immortalize it.

http://michaelaternaskyholland.com/
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